The latest attempt by the conservatives and corporate interests is to mimic a proven tactic from the Bush and Rove notebook of deceit. Remember when they tried to solve the Hanford radioactive waste problem in Washington State. Simple, just rename toxic waste as non-toxic and you no longer have a problem.
Its a variation of the Healthy Forests Initiative - read timber cutting and Clear Skys Initiative -read reduce air pollution restrictions. Its called branding.
Others call it framing.
Well it seems the Competitive Enterprise Institute also likes these ideas of Bush and Rove.. You may have seen the two ads they have just started running on TV. The latest corporate solution to solve the global warming problem is to rename it. Don’t call CO2 a pollutant. Call it life. I kid you not. They will just advertize the problem away.
Watch the ads for yourself. Unfortunately they are right. Global pollution and global warming from CO2 will be your future life all right if they get their way.
Here’s the first ad:
“There’s something in this picture you can’t see.
Its essential to life.
We breathe it out. Plants breathe it in. It comes from animal life, the oceans, the earth and the fuels we find it in.
It’s called CO2 . The fuels that produce it have freed us from a world of backbreaking labor, lighting up our lives, allowing us to create and move the things we need, the people we love.
Now some politicians want to label carbon dioxide a pollutant.
Imagine if they succeed.
What would our lives be like then
Carbon dioxide, they call it pollution, we call it life.”
My version:
There’s something in this picture you can’t see.
It’s essential to corporations.
They gather it in. It’s called wealth and power.
Now corporations want to accumulate as much as they can.
They want you to believe global warming is a myth.
They’ll tell you again and again.
Imagine if they succeed
What would our lives be like then?
Global warming, they call it a myth.
We call it greed.
Plug – Get more informed on this issue – Watch “An Inconvenient Truth“
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2 Responses to The Solution to Global Warming – Just Call it "Life"
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Steve,
This leads to an interesting PR strategy for Democrats on the war issue. If Democrats really want to do some skillful framing, they should refer to the anti-war position as the ‘pro-life’ position from now on. Go out of the way to mention it. There are two sides in the debate over Iran. Pro-war and pro-life. It will drive the fundies up a wall, but it’s no different than how they’ve used that turn to confuse the public about abortion.
I wrote a counter ad that a few people have liked: :::[CO2 ad: They call it a spot, we call it a stain]. If you like it, link it, and help fight their lies.